2. Use normal words. Speaking of not knowing, search engines can't translate your arcane, governmentese into something findable. Especially when you are using your own special language. You may love your acronyms, but the uninitiated will not have a clue. No clue means they can't find you...


4. Select some pages and make changes. Identify a few terms and their pages you want to drive people to. Update the page title, headers and copy with the normal words. Check your progress by searching on these terms on Google, Bing, YAHOO, Ask. The results are easy to see....